Brand/Culture and the Constitution
Several years ago, our firm was asked to work with…
BCAT aligns people with their purpose.
The Brand and Culture Alignment Toolkit (BCAT) was designed to align teams around their collective purpose and inspire each member to become the best version of themselves in support of the people and communities they serve. BCAT is a science-based solution that consists of instruments that measure and map the collective perception of an organization’s North Star (role target) and practical behavioral methods that help each member embrace and align with it.
The process is accelerated, efficient, enjoyable, and yields positive results in four steps:
- 1. The BCAT Brand and Culture Survey (15 minutes) – this will be done by participants on their own time and selected by the organization’s leadership team.
- 2. Do we see the same organization workshop? share the collective results of the survey.
- 3. Organizational North Star Workshop (1–2-hour workshop | in-person or virtual)
- 4. Personal Alignment Plans (half-day workshop | in-person or virtual)
CULTURAL ALIGNMENT IN 4 STEPS
Step 1
The Incorporating Question
- 15 Minute Online Survey Instrument
- Listen to Every Voice
- Consider Every Opinion
- Respect Every Contributor
Step 2
CONSONANCE
Are we all rowing in the same direction?
- 1-2 Hour Workshop
- Virtual or In-Person
- Index of consonance measures alignment with each other
Step 3
RESONANCE
Are we all rowing in the RIGHT direction?
- 1-2 Hour Workshop
- Virtual or In-Person
- Index of resonance measures alignment with clients and shared goals
Step 4
ALIGNMENT
Are we ‘pulling our weight’ to reach our goals?”
- Brand and Culture Alignment Goal- Setting
- Personal Alignment Plans
- Group Workshops
- Individual Coaching
POSITIVE OUTCOMES
- Encourages Collaboration
- Fosters the appreciation of valued employees
- Boosts productivity and profitability
- Reduces personality friction
- Uses accountability partners to keep you focused and on track
Measurable Results
+110%
Higher engagement
+22%
Increased profitability
+21%
Higher productivity
Client testimonials
Our Blogs
The Definition of Culture
I had this conversation with a colleague yesterday about culture…
Paradigm thinking.
For over a hundred years, baseball statisticians looked at the…
My team and I were pleased with this unique team-building experience. Compared to other similar exercises this process was simple and very straightforward. The results were easy to understand and I believe provided a clear path to improved team performance.
EVP Major Accounts, AT&T